Victoria Beckham plays the fashion designer snapping Eva Longoria as BFFs joke around for mobile phone advert

During her Spice Girl days, Victoria Beckham played up to her pop persona as she hawked everything from lollipops to cameras to scooters.
But with her music days far behind her, it appears Posh's bid to be taken seriously as a fashion designer has translated into her latest ad campaign.
In the new U.S. ad for LG Fashion Touch phones, Beckham plays up to her new role as serious fashionista who styles her friend Eva Longoria.

Plenty to talk about: Victoria Beckham and Eva Longoria co-star in a new advertisement for LG Fashion Touch mobile phones

In the cheesy ad, the pair are seen laughing and joking together while playing dress up.
Beckham, 36, is seen talking into a red phone, before the Desperate Housewives actress, 35, bursts into laughter.
The two women are seen wearing various designers outfits and are caked in heavy make-up before they prepare to sashay down the catwalk together.

'I'm a serious fashion designer': Beckham looks in her element surrounded by designer dresses on mannequins

Chatterboxes: The pair's discussion is unheard as music plays... but it is likely to be about fashion

Fabulous friends: Eva and Posh pulled out all the stops in the glamorous ten second ad

The ad warns fans they were see the famous friends 'like you’ve never seen them'.
The commercial ends with a summing up of the phones as 'Friends. Fashion. Fabulous'.

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The ad coincides with the launch of the two new LG fashion phones - the Lotus Elite (Beckham's one) and the Rumor Touch (Longoria's).

What's so funny? Something Beckham says gets Longoria bursting into giggles

How do I look? Longoria poses in a purple dress as she gets a friend to try out the camera function on her new phone

The ad was shot last March in Los Angeles and the pair were styled by Longoria's hairdresser pal Ken Paves.
The pair have been close friends with the Beckhams first moved to Los Angeles in 2007.
Longoria said of her friend: 'I admire her as a wife and mother. We have a lot in common.

Showing her funny side: Beckham's smirk and laughter contrasts with her usual sullen poses

'I really like to surround myself with women who place their family first. She is very devoted and dedicated to her kids and I really respect that.
'We hang out at each other's houses. We don't go out that much actually. We just do normal girl things when we're along - we have a meal and a catch up.'
Describing their friendship, Beckham said: 'Eva has been really sweet. When I first moved here, I didn't know anybody. She went with me to get my nails done, my hair done...'

Behind the scenes: Beckham and Longoria play with their respective phones in between shots

Strike a pose: Longoria cuddles up a puppy as she strikes a pose for Beckham

Beckham and Longoria are no stranger to celebrity hawking, having starred in many ad campaigns.
While Longoria's advertising past is relatively tame compared to Beckham's huge list of companies, she is a high-profile face of L'Oreal and has appeared in ads for fashion ranges Bebe and London Fog.
However, Beckham is practically a Goliath in terms of fronting campaigns and has starred in ads for Armani lingerie, Marc Jacobs, Rocawear, Daihatsu cars, Walkers Crisps.