Steve Ballmer, CEO of Microsoft is planning to present at the Mobile World Congress, the largest global cell phone trade show, taking place in Barcelona, Spain. At the conference Ballmer is expected to introduce Windows Mobile 7, which should hit the market, by the close of 2010.
Microsoft has been largely absent from innovations in the smartphone market for some time, though this does not mark the company’s first attempt to reenter the landscape. In fact, Microsoft’s numerous and often less than successful efforts to break back in to the market have convinced many there is too much for the company to overcome.
Whatever the case, Microsoft has not given up just yet and are expected to unveil new software that is decidedly more consumer-centric than their earlier attempts. The user-interface is expected to be more simply than that of many of its competitors a quality that may appeal to a more mature demographic.
The phone is thought to have worked off some the technology of their product, the Zune, Microsoft’s answer to the iPod. While many reviews of the Zune were positive, the product did not take off against Apple’s version, which had already defined the market.
Such is the plight of Microsoft in recent years. It’s seldom their products are met with poor reviews or riddled with glitches, but they often enter markets that have already been saturated without the novelty needed to make a splash
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