According to the Wall Street Journal, the apps on sale will be provided by a wide variety of third- party developers and many will be amalgamated with Google's not inconsiderable array of existing services.
Insiders predict that Google will be announcing the new app store in March this year, with an official launch expected to follow shortly after.
Cloud computing will continue to play a big part in the search giant's products and Google is going to attempt to address some of the concerns held by potential industry customers with security updates and demonstrations of the convenience and scalability of cloud computing.
The move to set up a business-based app store fits with Google's move towards more and more open source and collaborative projects to boost growth.
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