YouTube is now officially in the movie-rental business.
The Google-owned video service dabbled with the idea earlier in the year by offering Sundance films for rental, but the new site located at youtube.com/store marks a much broader entry into the market, with what seems to be a fairly large spectrum of movies and TV shows priced between 99 cents and $3.99.
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The YouTube rental store features newer movies, including Oscar contenders Precious and The Cove; indie classics such as Reservoir Dogs and Pi; and more mainstream fair, such as 3:10 to Yuma and Saw III. The store also offers a number of anime TV shows and selections for young children.
Rented movies can be viewed for 48 hours. All of the transactions are handled by Google Checkout.
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