The latest venture that has entered to the list of acquisitions made by Google Inc, the internet search giant, is the online photo-editing website ‘Picnik’. This takes the number of entities acquired by Google to three after Aardvark, a social search engine and mobile Web email service reMail last month.
Picnik is one of the first websites that has taken the photo editing activity to the cloud. Over the years, as Picnik says in its blog, the software furnished by the company has grown out to be the world’s most fun online photo editor, with millions of visitors every month. Started in 2005, the Seattle-based firm today comprises of around 20 employees.
Writing at Google’s Official Blog, Brian Axe, Product Management Director mentions, “We're very impressed with the Picnik team and the product they've created, and we're excited to welcome them to Google. We're looking forward to collaborating closely with them to improve the online photo editing experience on the web.”
Using Picnik, the users can crop, do touch-ups and add cool effects to their photos. All these effects can be done without the need of purchasing software and making use of their web browsers. Google will be working to integrate its web photo-sharing service, Picasa with Picnik.
No changes to service, Picnik, will be made immediately. The financial details of the deal have not been revealed.
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