Google Apps Marketplace is Open for Business: The Future of Cloud Computing

Google has just officially announced the launch of the Google Apps Marketplace. The Google Apps Marketplace is focused on building an ecosystem which will allow businesses that use it’s paid-for Google Apps service to find and purchase a wide selection of cloud software tools created by specialist developers.
It is hoped that developers will also benefits from this move as they will have approximately 25 million customers to develop applications for as well as the biggest winner being the business customers who account for over two million users.
As well as the developers, Google envisions that customers will also see the benefits as the apps which will feature in the Google Apps Marketplace will be able to integrate well and make things more fluid and easy to manage within companies. Installed apps which have the approval of the administrator will be able to interact with calendar, email and documents to improve efficiency within organisations.
Furthermore, the central ecosystem will ensure that users will not have to remember a variety of passwords for various accounts or having to synchronise their documents with their colleagues, instead Google Apps Marketplace will do that all for them.
At present there are 50 companies selling applications on Google Apps Marketplace and it is only a matter of time before more jump on the bandwagon to make their mark on the world of cloud computing.