Lahore Fashion Week concludes with style

Audiences say such events are very good for the cultural life of the city, but if management flaws could be overcome, they would become all the more fascinating

By Ali Usman

LAHORE: The glaring success of the city’s maiden fashion week has made headlines across the world bringing eminence to its burgeoning fashion industry.

The four-day long Pakistan Fashion Design Council (PFDC) Sunsilk Fashion Week, which brought together 32 designers from across the country, concluded on Friday, with great aplomb and fiesta. Fashionistas from across the industry showed great confidence in the fashion week, saying it would help develop links between local designers and people from outside Pakistan.

PFDC spokesman Hassan Sheheryar Yasin said, “This fashion week has proved the immense creativity and prowess of the Pakistani people.” He lauded the courage and vibrancy of the Lahori people and their immense support for the fashion week despite unstable conditions, adding, “It had indeed proved itself the cultural hub of the country.” The last day of the fashion event saw Strings and Ali Zafar walk down on the ramp. They also sang for the designers and received a huge applause from the audiences. PFDC Chairperson Sehyr Saigol paid tribute to Lahore and its people for making the event successful. She also thanked the buyers who had come from across Pakistan. “Such events are very important for Pakistan and we should keep organising more and more fashion weeks in Pakistan,” she added.

The crowds said, “Such events are very fascinating for the cultural life of the city but if management flaws could be overcome, they would be all the more fascinating.” Participating designers included Ali Xeeshan, Ammar Belal, Asifa & Nabeel, Asian Institute of Fashion Design, Body Focus Museum, Élan by Khadija Shah, Hajra Hayat, Hoorain, HSY, Kamiar Rokni, Karma, Khaadi, Maria B., Mehdi, Munib Nawaz, Muse, Nayna, Nickie Nina, Nida Azwer, Nomi Ansari, Pakistan Institute of Fashion Design, Rehana Saigol, Rouge, Saai by Sahar Atif, Sadaf Malaterre, Sarah Salman, Shaiyanne Malik, Sobia Nazir, Sublime by Sara Shahid, Tazeen Hasan, Teejays by Feeha Jamshed, Yahsir Waheed and Yousuf Bashir Qureshi (YBQ).

Film stars and actors Shaan, Moamar Rana, Sana, Saleem Shekih, Fiza Ali, Amna Haq, stylist Tariq Amin, US Consul General Carmela Conroy, Governor Salmaan Taseer, Begum Aamna Taseer, Hollywood hair stylist Jammal Hammadi were also present at the four-day fashion event.